Targeting Shared Ownership: A Framework for Leader Communications Executive/Managerial Communication
Richard G. Milter, William L. Petcovic

This article provides a theoretical framework and practical approaches toward assisting leaders in building a robust or richer relationship with an audience such that they own the message. The framework is based on constructs from the domains of social identity, leadership, and business strategy. Practical approaches are drawn from social context and social linguistic reinforcement theories. A framework is presented that targets performance of leader communication and a set of techniques are proposed that can enable leaders to more readily engage their audience. A real-time application is used to capture when leaders miss specific opportunities to advance an audience relationship based on the social architecture of their presentation.

Full Text: PDF     DOI: 10.15640/ijlc.v4n2a1